March 28th, 2016
Whether you're new to tweeting or you just need some guidance to improve your tweets, we've pulled together some quick tips in 140 characters or less (if you don't get what we mean, you will soon). Every second, on average, around 6,000 tweets are tweeted on Twitter, which corresponds to over 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year... that's a lot of tweets! Without further ado, here's a quick list of how you can stand out (or a video if you prefer):
Keep Posts Short
By keeping your tweets at or around 100 characters (max allowed is 140), others can retweet you with enough space to add their own comments.
Follow
Follow other experts in your field & businesses you wish to work with. Every follow results in a notification getting you noticed instantly.
Interact
Don't just follow, interact and show interest in what they have to say! You'll build your following & create goodwill within your community.
Be Social!
Respond to inquiries and engage with users. This will ultimately allow you to learn more about their interests and deliver on their needs.
Leverage the Power of Now
Users want to discover what’s happening now. Capture their attention with words that create a sense of urgency like “now,” hurry,” & quick.”
Get a Handle on Handles
Use handles at the beginning of your post to tweet that person. Use them anywhere else in the post to mention them.
Find Conversations to Join
Use the search function and see if people are already talking about your subject, then join in rather than putting out a cold tweet.
Focus on Your Passion
Stick to tweeting about what you know best and people will flock to you as an influencer in that industry.
Don’t Be Fake
Be true to your brand and tweet naturally. Nobody likes a plastic salesy tweet.
Avoid Over-Capitalization
YOU DON’T LIKE TO READ TWEETS IN ALL CAPITAL LETTERS AND YOUR FOLLOWERS WON’T EITHER. IN FACT, IT WILL LIKELY TURN THEM OFF.
Use Hashtags Intelligently
- Join a trending topic – Example: What a game last night! #WorldSeries2015
- Get found in searches – Example: Look at the pic of this #Owl
- Add context – Example: What a view! #EmpireState
- Show humor or emotion – Example: Just got a new job! #Excited!
- Don’t use trending hashtags that have no relevance to you.
Understanding Twitter:
Watch: Twitter Best Practices in 140 Characters or Less
SocialOwl - Twitter Best Practices from Social Owl on Vimeo.